Founding beta open
Weekly calls for the work you keep putting off, with a fine if you don’t show up
Book 30- or 60-minute calls for the week and agree a stake of £1 to £60 a call, or the same amounts in your own currency. Miss a call, leave early or ignore its check-ins and the fine is charged to your card automatically. Ugh, an AI, is on the line and checks in every five minutes.
Create your account See how it works
How the calls work
A look inside the app before you create your account.
Book your calls for the week
You agree a stake of £1 to £60 a call before you book, or the same amounts in your own currency. If you miss a call, leave it before 30 minutes or ignore its check-ins, the agreed fine is charged automatically, during the free membership trial too.
Set a weekly minimum and book 30- or 60-minute calls for the email, admin or project you keep putting off. Book and lock next week’s calls by Sunday at 6pm your time, because a week you haven’t booked is fined too.
What Ugh does on the call
Ugh, an AI, is on the line, so you do not need to find a partner or match anyone’s calendar. Tell it what you’re avoiding, out loud or by typing, and it checks in every five minutes while you work.
You’ve committed to being there. Ignoring a booked call’s check-ins can incur your agreed fine, just like not showing up. Service faults do not count as misses, and the AI never decides a charge.
The founding beta
Is there another person on the call?
No, the only one on the line is Ugh, an AI, so you do not need to find a partner or appear on camera.
Can I use it somewhere I need to be quiet?
Yes. You can type your replies and use the silent option in a library or shared space.
What can I be fined for?
You agree the amounts and rules before committing. For booked calls, the rules cover:
- Not booking and locking next week’s calls by Sunday at 6pm, your local time.
- Missing a booked call, leaving a booked call before 30 minutes, or not answering its check-ins.
- Not meeting your weekly call target.
Fines are collected automatically, within the limits you agree. Service faults do not count as misses. The AI does not decide whether to fine you.
What if I need to waive a fine?
If you miss, we charge the fine to your card automatically, usually within two hours, and you can waive it in the app within 24 hours of the charge for a full refund.
What happens to my membership and stakes when I leave?
Cancelling renewal in billing settings stops the next membership renewal. To end membership and stop stakes immediately, choose Leave Ughbusting in your account. Under the automatic-stakes terms, unpaid stakes are written off; charges already paid remain subject to the waiver rules. Your statutory cancellation rights also apply.
What happens to my call data?
OpenAI processes what you say or type during a call. Camera video stays on your device. Call transcripts are saved in your browser; sharing a transcript with us is optional. The privacy notice explains processing and retention in detail.
Your first 14 days of membership are free, then £15 a month during the beta. Cancel any time.
- Weekly booking of 30- or 60-minute calls, with a stake on each one
- Ugh, an AI, on the line with a check-in every five minutes
- Voice, typed replies and a silent option
You add a card and agree the stake terms before your first call. Fines are separate from the membership fee and apply during the free trial too.
For the first few members, Alex can offer a 10–15-minute getting-started call. It’s optional.
Create your accountFor adults aged 18 and over. Desktop only.
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